Marketing strategies
Market economy developments require businesses to take steps to adjust to dynamic changes or, in case of more advanced players, to shape market realities. No matter what approach a company takes, its active stance is a key factor in its becoming or remaining successful.
In the words of Ray Corney, marketing involves all measures that a business takes to adjust to its surrounding environment in a creative and profitable way.
Guided by this principle, we always develop a corporate marketing strategy with account taken of other key areas of corporate activity (e.g. finance, personnel, or management).
Our strategy work starts with a customised analysis of internal and external (market) environment in which a company operates. Our analysis may be based on secondary data from earlier studies, or on original data coming from our own market research.
At the next stage of our work, we produce a classic-layout marketing programme (product, price, distribution, promotion) with detailed information on areas we find to be particularly problematic. Additional products of our work may include a sales system improvement plan, a marketing information system, a BTL campaign plan, or CRM system deployment assumptions.
As a final outcome of our work, we produce, on the one hand, detailed implementation budgets and timetables, and a long-term sales revenue forecast showing an impact a proposed strategy will have on the company’s business, on the other.
All our assignments are carried out as separate projects handled by selected expert teams. We do our best to ensure that the strategies we devise are not theoretical “behind-the-desk” constructs. Any key directions of action that we propose derive from close co-operation with representatives of the involved company.
Contact: Piotr Krasiński, T: 61 856 69 90, piotr.krasinski@f5.pl
